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GLOSSARY

Brand awareness

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Brand awareness refers to how familiar your target audience is with your brand. It indicates the level of recognition and recall your brand has among potential customers.

What is Brand Awareness?

Brand awareness is the extent to which your target audience recognizes and remembers your brand. It is crucial for startups as it helps in building trust and credibility.

Why It Matters

  • Enhances customer trust and loyalty
  • Increases brand credibility
  • Helps in customer retention and acquisition

Examples

Examples of strong brand awareness include Apple, Nike, and Coca-Cola, known globally for their products and brand image.

Related Concepts

  • <>Brand Identity: The visual elements and messaging that represent your brand.
  • Brand Equity: The value your brand holds beyond the products or services it offers.

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