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GLOSSARY

Churn mitigation

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Churn mitigation refers to strategies and actions taken to reduce customer churn rate, which is the percentage of customers who stop using a product or service over a given period.

What is Churn Mitigation?

Churn mitigation involves efforts to retain customers and reduce the number of users who stop using your product or service.

Why It Matters

Reducing churn is crucial for sustaining business growth and revenue. Retaining customers can lead to increased loyalty, recurring revenue, and positive word-of-mouth.

Examples

  • Sending personalized emails to at-risk customers
  • Improving customer support to address issues promptly
  • Offering loyalty rewards to long-term users
    • Related Concepts

    Churn rate, customer retention, customer lifetime value (CLV)

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