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GLOSSARY

CRO (Conversion Optimization)

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CRO (Conversion Optimization) is the practice of improving your website or app to increase the percentage of visitors who take a desired action, such as signing up or making a purchase.

What is CRO (Conversion Optimization)?

CRO involves making data-driven changes to your website or app to boost the number of visitors who convert into customers or subscribers.

Why does CRO matter?

By optimizing your conversion rates, you can enhance user experience, increase revenue, and maximize the impact of your marketing efforts.

Examples of CRO in action:

  • Testing different call-to-action buttons to see which one generates more clicks
  • Streamlining the checkout process to reduce cart abandonment rates

Related concepts:

UX design, A/B testing, funnel analysis, customer journey mapping

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