Logo Launch IT (Fast)
GLOSSARY

CTR (Click-Through Rate)

“

CTR (Click-Through Rate) measures the percentage of users who click on a specific link out of the total number of users who view the link.

What is CTR?

CTR is a metric that shows the effectiveness of your marketing campaigns by measuring how many people click on your content compared to how many see it.

Why it matters

A high CTR indicates that your content is engaging and relevant to your audience, leading to more conversions and improved ROI.

Examples:

  • An email campaign with a CTR of 10% means that 10 out of every 100 recipients clicked on the links within the email.
  • A Google Ads campaign a CTR of 3% means that 3 out of every 100 people who saw the ad clicked on it.

Related Concepts:

  • Conversion Rate: Measures the percentage of users who complete a desired action after clicking on your content.
  • Impressions: The number of times your content is displayed regardless of whether it is clicked or not.

Share this term

Browse All Terms

Related Terms

A/B testing

A

A/B testing is a method where two versions (A and B) of a webpage or app are compared to see which performs better in achieving a specific goal, helping you make data-driven decisions.

API (Application Programming Interface)

A

An API (Application Programming Interface) is a set of rules and protocols that allows different software applications to communicate with each other.

ARPU (Average Revenue Per User)

A

ARPU (Average Revenue Per User) is a key metric that calculates the average revenue generated by each user of a product or service over a specific period.

ARR (Annual Recurring Revenue)

A

Annual Recurring Revenue (ARR) is the predictable, annual revenue generated from subscription-based products or services.

Affiliate marketing

A

Affiliate marketing is a performance-based marketing strategy where a company rewards affiliates for driving traffic or sales through their marketing efforts.

Agile development

A

Agile development is a software development approach that emphasizes flexibility, collaboration, and iterative improvements.