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GLOSSARY

Customer acquisition funnel

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The customer acquisition funnel is a visual representation of the stages a potential customer goes through before making a purchase, from awareness to conversion.

What is a Customer Acquisition Funnel?

The customer acquisition funnel outlines the journey a potential customer takes from being aware of your product to making a purchase.

Why It Matters

Understanding this funnel helps you optimize your marketing strategies at each stage to increase conversions and revenue.

Examples

For instance, a typical funnel includes stages like awareness, interest, decision, and action.

Related Concepts

  • Conversion Rate: Measures how effectively you move customers through the funnel.
  • Customer Ret: Focuses on keeping customers engaged after the initial purchase.

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