GLOSSARY
Customer churn analysis
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Customer churn analysis is the process of identifying and analyzing the rate at which customers stop using a product or service.
What is Customer Churn Analysis?
Customer churn analysis involves tracking and understanding why customers leave a product or service. This data helps startups improve retention strategies and reduce customer attrition.
Why It Matters
For startups, understanding customer churn is crucial for sustainable growth. By analyzing churn patterns, founders can take proactive measures to retain customers and improve overall business performance.
Examples
- Identifying common reasons for customer churn, such as poor user experience or lack of value.
- Implementing targeted retention campaigns based on churn analysis results.
Related Concepts
Customer Retention: The strategies and actions taken to keep customers engaged and satisfied, reducing churn rate.