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GLOSSARY

Customer feedback loop

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A customer feedback loop is the process of collecting, analyzing, and implementing feedback from customers to improve products or services.

What is a Customer Feedback Loop?

A customer feedback loop involves actively seeking and responding to feedback from customers to enhance products or services.

Why It Matters

By listening to customer feedback, startups can identify areas for improvement, enhance customer satisfaction, and drive product innovation.

Examples

  • Sending surveys to customers after a purchase
  • Monitoring social media for comments and reviews
  • Implementing feature requests based on user feedback

Related Concepts

  • Voice of Customer (VoC): In understanding of customer needs and preferences
  • Product-Market Fit: Aligning a product with market demand through customer feedback

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