GLOSSARY
Customer lifetime journey
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The customer lifetime journey refers to the stages a customer goes through from first discovering your product to becoming a loyal advocate over time.
What is the Customer Lifetime Journey?
The customer lifetime journey outlines the path a customer takes from initial awareness to post-purchase loyalty. It includes stages like discovery, consideration, purchase, retention, and advocacy.
Why It Matters
Understanding this journey helps startups tailor their marketing, product development, and customer service efforts at each stage to maximize customer satisfaction and retention.
Examples
- Discovery: A customer finds your product through social media ads.
- Purchase: The customer makes a first-time purchase on your website.
- Advocacy: The same customer refers friends to your due to positive experiences.
Related Concepts
Customer journey mapping, customer retention, customer lifetime value (CLV).