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GLOSSARY

Customer relationship management

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Customer relationship management (CRM) is a strategy to manage interactions with customers throughout their lifecycle, aiming to improve customer satisfaction and loyalty.

What is Customer Relationship Management (CRM)?

CRM involves managing customer interactions to enhance satisfaction and loyalty.

Why it Matters for Startups

CRM helps startups understand their customers better, personalize interactions, and build long-lasting relationships.

Examples of CRM Tools

  • HubSpot CRM
  • Salesforce
  • Zoho CRM

Related Concepts

CRM is closely related to customer retention, personalized marketing, and customer experience management.

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