GLOSSARY
Growth hacking
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Growth hacking is a strategy focused on rapid experimentation across marketing channels and product development to identify the most efficient ways to grow a business.
What is Growth Hacking?
Growth hacking is all about finding creative and data-driven ways to accelerate business growth. It involves a mix of marketing, product development, and analytics to achieve rapid results.
Why It Matters
For startups, growth hacking is crucial for scaling quickly with limited resources. By focusing on scalable tactics that drive user acquisition and retention, startups can achieve exponential growth in a short time.
Examples
- Dropbox's referral program that rewarded users for inviting friends
- Airbnb's cross-platform integration expand reach
- LinkedIn's connections feature that encouraged users to grow their network
Related Concepts
- A/B testing
- Viral marketing
- User retention