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GLOSSARY

Influencer marketing

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Influencer marketing is a strategy where businesses collaborate with individuals who have a significant online following to promote their products or services.

What is Influencer Marketing?

Influencer marketing involves partnering with popular online personalities to showcase your products or services to their followers.

Why it Matters

By leveraging influencers, startups can tap into established audiences, build credibility, and increase brand awareness.

Examples

  • Collaborating with a fashion blogger to promote a new clothing line
  • Partnering with a tech YouTuber to review a new gadget

Related Concepts

Key opinion leaders, social media marketing, brand ambassadors,-influencers.

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