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GLOSSARY

Landing page optimization

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Landing page optimization involves refining the design and content of a webpage to improve user experience and increase conversions.

What is Landing Page Optimization?

Landing page optimization is the process of enhancing a webpage to increase its effectiveness in converting visitors into leads or customers.

Why It Matters

By optimizing your landing page, you can improve user experience, increase conversions, and ultimately drive more revenue for your startup.

Examples

  • Testing different call-to-action buttons
  • Streamlining the checkout process
  • Optimizing content for relevant keywords

Related Concepts

Conversion rate optimization (CRO), A/B testing, user (UX) design

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ARPU (Average Revenue Per User)

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Affiliate marketing

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