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GLOSSARY

Market fit analysis

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Market fit analysis is the process of evaluating how well a product meets the needs and demands of a specific market segment.

What is Market Fit Analysis?

Market fit analysis helps startups understand if their product resonates with the target market and if there is a demand for it.

Why It Matters

By conducting market fit analysis, founders can refine their product to better meet customer needs, improve adoption rates, and increase chances of success.

Examples

  • Surveying potential customers to gather feedback on the product
  • Using metrics like retention rate or customer satisfaction scores to gauge market fit

Related Concepts

Product-Market Fit: The alignment between the product being offered and the specific needs of the market segment.

Customer Validation: Ensuring that customers are willing to pay for the product or service.

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