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GLOSSARY

Market penetration

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Market penetration refers to the strategy of increasing market share by selling more of your existing products or services in the current market.

What is Market Penetration?

Market penetration is a strategy where startups focus on selling more of their current products or services to existing customers in the current market.

Why It Matters

Market penetration can help startups increase revenue, gain a competitive edge, and build brand loyalty by maximizing sales in their current market.

Examples

  • Offering discounts to encourage repeat purchases from existing customers
  • Introducing new features to attract more sales from the current customer base

Related Concepts

Market Expansion:

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