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GLOSSARY

Market positioning

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Market positioning is how your product or brand is perceived by consumers in relation to competitors, based on key attributes and target audience.

What is Market Positioning?

Market positioning defines how your product is perceived by consumers compared to competitors. It helps you stand out in a crowded market.

Why It Matters

Effective market positioning helps attract the right customers, differentiate your brand, and drive growth.

Examples

  • Cost Leadership: Offering the lowest prices in the market like Walmart.
  • Product Differentiation: Highlighting unique features such as Apple's design and user experience.

Related Concepts
  • Target Audience: Identifying the specific group of customers your product serves.
  • Competitive Analysis: Evaluating strengths and weaknesses of competitors to position your product effectively.

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