Minimum lovable product
A Minimum Lovable Product is the smallest version of your product that customers adore and find value in, focusing on delivering a delightful user experience.
What is a Minimum Lovable Product?
A Minimum Lovable Product is more than just a functional prototype; it's a version of your product that users truly love. It prioritizes creating an emotional connection with customers by delivering a delightful experience.
Why it matters
Building a Minimum Lovable Product helps you gauge user interest, gather feedback, and create a loyal user base from the start. It focuses on quality over quantity, ensuring that your product resonates with your target audience.
Examples
- Slack started as a Minimum Lovable Product, focusing on simplicity and experience to win over early adopters.
- Instagram's initial release with photo filters and social sharing features captured users' hearts, making it a standout Minimum Lovable Product.
Related Concepts
Similar to a Minimum Viable Product (MVP), a Minimum Lovable Product goes beyond basic functionality to prioritize user engagement and emotional connection. It aligns product development with user satisfaction and loyalty.