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GLOSSARY

SEM (Search Engine Marketing)

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Search Engine Marketing (SEM) is a form of online advertising that promotes websites by increasing their visibility in search engine results pages through paid advertising.

What is SEM?

SEM is a digital marketing strategy that involves paying for ads to appear on search engine results pages. It helps startups increase their online visibility and drive targeted traffic to their websites.

Why SEM Matters for Startups

SEM allows startups to reach potential customers actively searching for products or services they offer. By investing in SEM, startups can quickly attract relevant traffic and generate leads.

Examples of SEM

  • Google Ads: Pay-per-click advertising on Google search results
  • Bing Ads: Similar to Google, but on the Bing search engine
  • Display Advertising: SEM campaigns that target specific audiences on websites in the Google Display Network

Related Concepts

  • SEO (Search Engine Optimization): Organic strategies to improve website visibility in search engines
  • CPC (Cost-Per-Click): The amount paid for each click on an SEM ad

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