GLOSSARY
User persona
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A user persona is a fictional representation of your ideal customer based on research and data, helping you understand their needs, behaviors, and preferences.
What is a User Persona?
A user persona is like creating a detailed profile of your typical customer. It includes demographics, goals, challenges, and even a name or backstory.
Why User Personas Matter
By understanding your target users through personas, you can tailor your product or service to meet their specific needs and create better user experiences.
Examples of User Personas
- Sarah the Social Media Manager: Represents a user who values time-saving tools and analytics in social media management platforms.
An active user who seeks workout tracking features and healthy recipe suggestions in a fitness app.
Related Concepts
Other related concepts to user personas include customer segmentation, user journeys, and market research.