Candor
Synthetic user research platform that interviews evidence-backed participants for product teams
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About
Overview
Candor is a synthetic user research platform that makes it possible to conduct user research faster and more frequently, at a fraction of the cost. Every synthetic user created by Candor is grounded in evidence. Conduct various interviews to test pain points, ideas, concepts, solutions, value propositions, pricing and more.
At a glance
Candor in a Nutshell
Who is it for?
Product teams and research leads who need fast, cost-effective user insights grounded in evidence
Problem
Teams often conduct user research slowly and at high cost, limiting how frequently they test pain points, ideas, concepts, and pricing. Traditional methods can be inconsistent and miss critical insights between real users and budget constraints.
Solution
Candor provides a synthetic user research platform that generates evidence-based participants for interviews, allowing teams to run faster, more frequent research on pain points, concepts, and value propositions while reducing cost.
What makes it unique
Candor differentiates itself by grounding every synthetic participant in evidence, enabling rapid, repeatable research without recruiting real users. It supports diverse interview types and scenarios while maintaining credibility through data-backed composition.
In practice
Use Cases
Test product concepts
Validate pricing ideas
Evaluate value propositions
Explore onboarding pain points
Assess feature requests
Iterate messaging quickly
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