Overview
A 4x ROAS campaign can still be losing you money. Here's the math most dashboards skip: at a 15% margin, a campaign needs roughly a 6.7x ROAS just to break even. Most run at 3-4x and get called wins. They're not.
Selvra OS shows the number ROAS hides: real profit per campaign, calculated from your actual Shopify costs against your Google Ads spend, confidence-scored so you know exactly how much to trust it.
Most POAS tools stop there. Selvra doesn't. Every losing campaign comes with the fix already worked out, a budget cut, a pause, a negative keyword, a bid adjustment, reasoning included. Approve it in one click. It executes automatically. No manual re-entry, no second tab open in Google Ads.
A Daily Brief every morning. Action History for proof, not promises, tracking real profit impact for 7 days after every action so you know it worked, not just that it ran.
Selvra OS in a Nutshell
Who is it for?
Marketing and sales teams managing Google Ads campaigns who want true profitability insights instead of surface ROAS metrics.
Problem
Many campaigns show high ROAS but fail to account for actual profit after costs, leading to wasteful spending. Teams rely on dashboards that skip real profit calculations and lack actionable next steps, making it hard to know which campaigns to fix and how.
Solution
Selvra OS computes real profit per campaign by aligning ROAS with actual Shopify costs and Google Ads spend, plus a confidence score. It not only identifies losing campaigns but also provides ready-made fixes with one-click execution and daily briefings.
What makes it unique
Unlike typical POAS tools, Selvra OS continuously suggests concrete actions (budget cuts, pauses, negative keywords, bid adjustments) and executes them automatically, removing manual steps. It tracks the impact of each action for a full week to prove results, not just activity.
Use Cases
Identify unprofitable campaigns
Approve automated optimizations
Schedule daily profit briefings
Audit campaign costs vs revenue
Implement one-click fixes
Track impact over 7 days
Frequently Asked Questions
What is Selvra OS?
Who is Selvra OS for?
Does Selvra OS offer a free plan or pricing details?
How does Selvra OS work with Shopify and Google Ads?
What features does Selvra OS include?
Which platforms does Selvra OS integrate with?
How is Selvra OS different from typical ROAS or POAS tools?
Is there data security or access control mentioned for Selvra OS?
How do I start using Selvra OS?
Can I customize the optimization actions in Selvra OS?
What kind of reporting does Selvra OS provide?
Meet the Maker
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