GLOSSARY

Market disruption

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Market disruption occurs when a new product or service significantly changes the way an industry operates, often displacing existing market leaders.

What is Market Disruption?

Market disruption happens when a startup introduces a revolutionary solution that challenges traditional industry norms.

Why It Matters

Understanding market disruption helps startups identify opportunities to innovate and gain a competitive edge in crowded markets.

Examples

Uber: Disrupted the taxi industry with its ride-sharing platform.
Netflix: Disrupted the entertainment industry by shifting from DVD rentals to streaming services.

Related Concepts

Innovation: Driving force behind market disruption, creating new solutions to meet evolving consumer needs.
Adaptability: Key for startups to respond effectively to market disruptions and stay ahead of the competition.

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