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GLOSSARY

Market share

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Market share is the percentage of total sales in an industry that a company holds. It shows how well a business is performing compared to its competitors.

What is Market Share?

Market share is the portion of total market sales that a company captures. It indicates the company's position in the industry.

Why It Matters

Market share helps startups gauge their competitiveness, identify growth opportunities, and track success against rivals.

Examples

  • A startup aiming for a 10% market share in its first year.
  • Company X holds 30% market share in the tech industry.

Related Concepts

Competitive Analysis: how your market share compares to competitors.

Market Penetration: Strategies to increase market share through existing products in current markets.

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