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GLOSSARY

Monetization strategy

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A monetization strategy is a plan that outlines how a startup will generate revenue from its products or services.

What is a Monetization Strategy?

A monetization strategy is essential for startups to convert their offerings into revenue streams. It involves determining pricing, revenue models, and channels for generating income.

Why It Matters

Having a clear monetization strategy helps startups sustain and grow their business by ensuring they can cover costs and achieve profitability.

Examples of Monetization Strategies

  • Subscription model like Netflix
  • Freemium model like Dropbox
  • Advertising model like Facebook

Related Concepts

Business Model: how a company creates, delivers, and captures value. Monetization strategy is a key component of the business model.

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