GLOSSARY

MRR (Monthly Recurring Revenue)

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Monthly Recurring Revenue (MRR) is the predictable revenue a company expects to receive every month from subscription-based customers.

What is MRR?

MRR represents the consistent income a business anticipates from its subscription services each month. It is a key metric for tracking revenue stability and growth.

Why MRR Matters

Having a solid MRR stream provides a clear picture of your company's financial health and helps in forecasting future revenue. It also attracts investors by demonstrating a predictable income flow.

Examples of MRR

Netflix's monthly subscription fees from users
SaaS platforms charging customers on a monthly basis

Related Conceptsh2>
ARR (Annual Recurring Revenue): The total revenue expected from subscriptions annually.

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