GLOSSARY
User engagement
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User engagement refers to the measure of how actively users interact with your product or service. It includes actions like visiting, clicking, sharing, and spending time on your platform.
What is User Engagement?
User engagement is the level of user interaction with your product or service. It includes activities such as visiting your website, clicking on links, sharing content, and spending time on your platform.
Why User Engagement Matters
For startups, user engagement is crucial as it indicates how well your product resonates with your target audience. High user engagement leads to retention, word-of-mouth referrals, and ultimately, business growth.
Examples of User Engagement
- Users on posts
- Customers sharing products on social media
- Players spending hours on a gaming app
Related Concepts
User Retention: Keeping users coming back to your product
Conversion Rate: Turning engaged users into active customers