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GLOSSARY

Virality

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Virality refers to the ability of a product or content to spread rapidly among a large audience through sharing and word-of-mouth.

What is Virality?

Virality is when your product or content gets shared rapidly by users, reaching a wide audience quickly.

Why it Matters

Virality can lead to exponential growth, increased brand awareness, and user acquisition at a low cost.

Examples

  • Dropbox: Grew through a referral program offering free storage for invites.
  • TikTok: Thrived through user-generated content that was easily shareable.

Related Concepts

Virality closely to network effects, word-of-mouth marketing, and social sharing strategies.

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