G2
G2 is a B2B software and services review site where buyers research products using verified customer reviews. Its seller site calls it "the #1 destination for buyers among other B2B review sites" and cites 3M+ reviews. Vendors create or claim a product profile, collect reviews and can buy marketing packages.
Price to list
Free + paid options
Free profile, paid plans from $299/mo
Link type
Not verified
Review time
3 to 5 business days
Account needed
Not stated
Domain Rating
DR 91
Ahrefs
Niche
SaaS
Where it ranks
G2 among 216 directories
Every directory on LaunchIt, grouped by Ahrefs Domain Rating.
DR 91
Higher than 96% of the 216 directories we track
| Domain Rating | Directories |
|---|---|
| 0–9 | 16 |
| 10–19 | 27 |
| 20–29 | 24 |
| 30–39 | 22 |
| 40–49 | 22 |
| 50–59 | 27 |
| 60–69 | 26 |
| 70–79 | 28 |
| 80–89 | 16 |
| 90–100 (includes G2) | 8 |
In their words
Pricing and review time
Pricing
Free: basic profile, standard seller page, 3 users or profile admins, a 'Users Love Us' badge license, and basic review collection and syndication ("Access to your basic G2 Profile will always be free"). Starter is for companies with 1 to 100 employees at $299/month or $2,999/year; one version of the plans page says this is year-1 pricing that rises to $599/month or $6,000/year in year 2. Professional and Enterprise are priced through sales.
Review time
"Our G2 research team verifies your product or service ... in about 3-5 business days"; after a claim request, "our team will review your submission for final approval within 1-3 business days."
Fit
Who G2 is for
B2B SaaS and service companies that have real customers who can leave reviews for buyers comparing tools.
How to get listed
Submitting to G2
- Submit the request form. The product is "conditionally approved", then verified by G2's research team before being placed in a category
- Claiming and editing the profile goes through my.G2 (log in with LinkedIn, Facebook, Google or business email), and claims are reviewed
- Starter plan is limited to companies with 1 to 100 employees
- Paying customers must activate the 'Core' profile module ("we require all customers to activate Core")
Submission page: www.g2.com/products/new
Your listing
What a listing includes
- Product profile and seller page in a G2 category
- Customer review collection and syndication
- 'Users Love Us' badge license (free tier)
- Paid tiers: custom CTAs, upgraded profile, branded banners, review campaigns, gift-card review credits, profile visitor data, report and milestone badges
- Profile analytics in my.G2: reviews gathered, page views, comparisons, leads submitted
Tips
Getting the most out of G2
- After you submit the request form, claim the live profile so you can update it; G2 says claims are reviewed within 1-3 business days.
- Allow about 3-5 business days for G2's research team to verify the product and assign its category.
- Line up customers to review you: the free tier includes review collection, and paid tiers add gift-card review credits and campaigns.
- If you have more than 100 employees, Starter is not open to you, so budget for a sales conversation.
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Founder reviews
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FAQ
G2, in short
G2 is a B2B software and services review site where buyers research products using verified customer reviews. Its seller site calls it "the #1 destination for buyers among other B2B review sites" and cites 3M+ reviews. Vendors create or claim a product profile, collect reviews and can buy marketing packages.
Checked on September 29, 2026 on G2's own pages: sell.g2.com, sell.g2.com/plans, sell.g2.com/create-a-profile Directories change their terms often, so confirm on the site before you pay.