GLOSSARY

Competitive advantage

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Competitive advantage is what sets your startup apart from competitors and allows you to outperform them in the market.

What is Competitive Advantage?

Competitive advantage is the unique edge that your startup has over others in the industry. It could be superior product quality, lower costs, innovative technology, or exceptional customer service.

Why It Matters

Having a competitive advantage is crucial for startups as it helps attract customers, drive growth, and sustain success in the long run.

Examples

Amazon's efficient logistics and scale give it a competitive advantage in e-commerce.
Apple's focus on design and user experience sets it apart in the tech industry.

Related Concepts

<>SWOT Analysis: Assess your strengths and weaknesses to identify competitive advantages.

Value Proposition: Clearly communicate what makes your startup unique to customers.

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