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GLOSSARY

Content marketing

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Content marketing is a strategic approach focused on creating and distributing valuable, relevant content to attract and engage a target audience.

What is Content Marketing?

Content marketing involves creating and sharing content like blog posts, videos, and social media updates to connect with your audience.

Why It Matters

Content marketing helps startups build brand awareness, establish credibility, and drive customer engagement.

Examples

  • Creating how-to guides related to your product or industry
  • Sharing customer success stories on your website and social media

Related Concepts

Content strategy, inbound marketing, SEO, and social media marketing are closely related to content marketing.

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