GLOSSARY
Email marketing
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Email marketing is the practice of sending commercial messages to a group of people via email. It is an effective way for startups to reach and engage with their target audience.
What is Email Marketing?
Email marketing involves sending promotional messages to a group of people using email. It helps startups build relationships with customers and drive sales.
Why Email Marketing Matters for Startups?
Email marketing is cost-effective, allows personalized communication, and helps in customer retention. It can drive traffic to your website and convert leads into customers.
Examples of Email Marketing
- Sending newsletters with product updates
- Offering exclusive discounts to subscribers
- Automated emails for onboarding new users
Related Concepts
- Marketing automation
- Email segmentation
- Click-through rates (CTR)