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GLOSSARY

SEO (Search Engine Optimization)

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SEO (Search Engine Optimization) is the practice of optimizing your website to rank higher in search engine results, increasing visibility and organic traffic.

What is SEO?

SEO involves improving your website's content, structure, and backlinks to boost visibility on search engines like Google.

Why it matters

Higher search rankings lead to increased website traffic, brand visibility, and potential customers without paying for ads.

Examples

  • Optimizing website content with relevant keywords
  • Building quality backlinks from reputable sites

Related concepts

  • Keyword research
  • On-page SEO
  • Off-page SEOli>

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