GLOSSARY

B2B (Business-to-Business)

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B2B (Business-to-Business) refers to commerce transactions between businesses, such as a company selling products or services to other businesses instead of individual consumers.

What is B2B (Business-to-Business)?

B2B involves selling products or services from one business to another. Startups often target other businesses as their customers.

Why B2B Matters for Startups

Targeting businesses can lead to larger, more consistent sales than selling to individual consumers. It also opens up opportunities for partnerships and long-term contracts.

Examples of B2B Companies

Slack provides communication tools for businesses.
HubSpot offers software for companies.

Related Concepts

Other related concepts include B2C (Business-to-Consumer) and B2G (Business-to-Government) which involve selling to individual consumers and government agencies respectively.

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