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GLOSSARY

B2C (Business-to-Consumer)

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B2C (Business-to-Consumer) refers to businesses that sell products or services directly to individual consumers.

What is B2C?

B2C stands for Business-to-Consumer and involves businesses selling products or services directly to individual customers.

Why it matters

For startups, B2C relationships are crucial for reaching a wide consumer base and driving sales.

Examples of B2C businesses

  • Amazon - an online retail giant that sells products directly to consumers
  • Uber - a transportation service that connects riders directly with drivers

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