GLOSSARY

KPIs (Key Performance Indicators)

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Key Performance Indicators (KPIs) are specific metrics used to track and measure the performance of a business in achieving its strategic objectives.

What are KPIs?

KPIs are vital metrics that help you evaluate how well your startup is progressing towards its goals.

Why do KPIs matter?

By focusing on KPIs, you can make data-driven decisions, identify areas for improvement, and ensure your startup stays on track.

Examples of KPIs:

Customer Acquisition Cost (CAC): Measures how much it costs to acquire a new customer.
Monthly Recurring Revenue (MRR): Tracks the predictable revenue startup expects each month.

Related Concepts:

Other related concepts include OKRs (Objectives and Key Results) and Balanced Scorecard, which provide frameworks for setting and measuring goals effectively.

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