Free Ad Revenue Calculator

RPM is revenue per thousand impressions: what you earn for every 1,000 ad impressions served. AdSense, Ezoic, Mediavine and most networks show it directly in their reporting dashboard. If you only know total revenue and impressions, divide revenue by impressions and multiply by 1,000.

It varies enormously by niche and country. Finance, insurance and legal traffic can clear $20 or more, while general entertainment often sits between $2 and $8. Traffic from the US, UK, Canada and Australia earns multiples of the same traffic from lower-value markets.

CPM is what an advertiser pays per thousand impressions. RPM is what you actually receive after the network takes its cut and after accounting for unfilled inventory. RPM is always the number to use when estimating your own income.

More units raise impressions per pageview but push down viewability and hurt page speed, which eventually reduces both RPM and traffic. Most publishers land between three and six units. Test changes for at least two weeks before judging them.

Fill rate is the usual culprit: not every ad slot sells on every load. Ad blockers, viewability thresholds, invalid traffic deductions and seasonal advertiser demand all reduce the realised figure below a straight impressions times RPM calculation.

Yes, and it is one of the better uses of the calculator. Enter the traffic you expect to reach and a conservative RPM for your niche to see whether ads can realistically fund the project, before you build a business model around them.

Below roughly 10,000 monthly pageviews, ad revenue rarely justifies the speed and design cost. Premium networks like Mediavine and Raptive set their own minimums well above that. Below those thresholds, affiliate income or a product usually earns more.

Not inherently, but the way they are implemented often does. Layout shift, slow-loading scripts and intrusive interstitials all affect Core Web Vitals and page experience. Ads placed above the fold that push content down are the most common offender.

Advertiser budgets peak in the fourth quarter and collapse in January. A site earning a $15 RPM in December may see $8 in January with identical traffic. Always model a full year rather than extrapolating from your best month.

Yes. Run the same traffic through an affiliate or product model before committing. A page earning $12 RPM from ads may earn far more from a single relevant affiliate offer or your own product, and it usually loads faster too.